Hi there! I'm Tania

tania castro photo
A South Florida based
in a mission to make the digital world more accessible, one pixel at the time.

Selected Works

Academic
End-to-end UX Designer
45-Minute Read

BuzzSmart

Designed and prototyped the concept for a mobile application that helps young adults prevent binge drinking and hangovers using AI, data, notifications, and science in order to avoid the negative consequences of alcohol abuse. This project showcases skills on deep research, design thinking, user testing, and more.

Contract
Assistant UX Auditor
10-Minute Read

Boatzon.com

Worked to streamline Boatzon.com's financing task flow to under 21 days by analyzing user behavior, identifying abandonment points, and optimizing the process to improve user experience and conversions. Showcasing skills in data analytics, heuristic evaluation, and collaboration.

Hackathon
UX Designer
15-Minute Read

Clearpath

Competed in Shellhacks 2023 and won 1st place for the Waymo prompt. Created an app using Google Map API aimed at reducing costs and time within the logistics industry by using tech to avoid wildlife-related accidents. Showcasing skills in cross-functional collaboration and time management.

Contract
UI/UX Designer
15-Minute Read

GermanCarDepot.com

Redesigned UI on German Car Depot's site to reduce bounce rate by 10% and increase conversion rate, while keeping the site SEO rich, fully responsive, and easy to navigate. Showcasing skills in Design Library creation and implementation, responsive design, designing for SEO and CRO, accessibility, and branding.

Contract
UX/UI Designer
10-Minute Read

DianamatosDP.com

Redesigned cinematographer Diana Matos' website to showcase her portfolio of photography, TV, and film projects, including award-winning works like The Farewell. Developed a user-friendly dashboard for streamlined content management. This project highlights  in branding, UI/ UX design, and responsive web design.

Hackathon
UX/UI Designer
15-Minute Read

Royal Caribbean

Collaborated with a cross-functional team during a 24-hour hackathon to create a simplified booking experience on Royal Caribbean's website for first-time cruisers. The project was presented to their UX Design team, showcasing skills in research, presentation, and problem-solving.

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