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Collaborated with SEO and dev team to redesign a key page for German Car Depot—boosting usability and conversions without sacrificing SEO.
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Worked closely with the SEO manager and dev team to audit and redesign the BMW page on German Car Depot’s site. Under a tight two-week deadline, I delivered a responsive, SEO-friendly layout with templated components aimed at improving usability, reducing bounce rate, and supported higher conversions, while aligning with brand and content goals.
German Car Depot’s team had invested months into a redesign, but without a dedicated designer, they struggled to align on a visual direction. Four different versions had been rejected by the owner. The site also had strict SEO requirements, including a 2,000+ word count per page, which made layout and readability a challenge.
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Exhausted but determined, we stayed until we had a solid foundation to build on. The first four hours of the hackathon were spent diving deep into planning, brainstorming, and conducting preliminary research to fully understand the topic and set ourselves up for success.
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Using the research we gathered, we developed a persona that accurately represented a "new-to-cruise" individual. By analyzing qualitative and quantitative data, we identified key motivations, behaviors, and pain points typical of first-time cruisers, ensuring our design addressed their specific needs and expectations.
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All pencils down, Figma closed, and laptops tucked away!” The time was up, and it was time to present our project to Royal Caribbean stakeholders. Showcasing our idea to industry professionals was undeniably nerve-wracking, but we held our ground and received positive feedback on both our presentation and proposed solution. Knowing it was crucial to highlight progress from both the engineering and design perspectives, we divided the presentation between team members from each discipline. This allowed us to clearly articulate how our collaborative process led to the final solution, demonstrating a seamless blend of creativity and technical execution.
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Although we didn’t win this time, participating in a hackathon for the first time was an incredibly rewarding experience. Collaborating with engineers and fellow UX designers in such an intensive environment was unlike anything I’d done before. Watching four other teams present their projects was inspiring, and the winning team was undoubtedly deserving of their victory.
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Fancy seeing you all the way down here! I'd like to sincerely thank you for taking the time to look at my work. Feel free to connect with me via Linkedin or email with any questions, suggestion, or comments.
